Privacy Policy

Effective date: 2 July 2026

1. About this Policy

This Privacy Policy describes how the AURA iOS application ("AURA", "we", "us", "the app") handles information when you use it. By installing or using AURA you agree to the processing described below.

2. Who we are

Operator: Vasile Piciriga (individual developer), trading as AURA
Contact: picirigavasile@icloud.com

3. Information we process

3.1 Information stored on your device

AURA stores the following information locally on your device using Apple's UserDefaults storage in JSON form:

the display name you may enter (if any);
your practice history and durations;
your journal entries (mood, title, body);
your mood log;
favourites and pinned items;
custom practice names you create;
application settings (reminder time, theme, notification preferences);
a local mirror of your AURA+ subscription state.

This data does not leave your device unless you explicitly export or share it.

3.2 Health and fitness data (HealthKit)

If, and only if, you grant HealthKit permission, AURA may:

read your heart rate, respiratory rate, and heart rate variability to personalise breathing and meditation insights shown to you;
write completed practice durations as Mindful Minutes so they appear in Apple Health.

You can revoke HealthKit access at any time in iOS Settings → Apple Health → Apps. We do not transmit your health data to any server. All health data is processed only on your device.

3.3 Subscription information

If you purchase an AURA+ subscription, Apple's App Store handles payment. We receive only the receipt and entitlement state from Apple, processed on-device by StoreKit. We do not see your payment method, billing address, or full Apple ID.

3.4 Notifications

If you grant permission, AURA schedules local notifications on your device to remind you of practice. We do not send push notifications from a server.

3.5 AI features

AURA includes an in-app assistant. As of this version the assistant operates entirely on your device with pre-defined response patterns. We do not transmit your messages to any server. If we later introduce a cloud-based AI model, this Policy will be updated and your consent requested before any data is sent.

3.6 Analytics

AURA uses TelemetryDeck to collect anonymous, aggregated product-analytics events — for example: app opens, which features and practices are used, and subscription lifecycle events (such as a trial or purchase starting). This data is not linked to your identity and is not used to track you across other apps or websites. It contains no journal content, no health data, and no message content. AURA includes no advertising SDKs. You can review TelemetryDeck's privacy information at telemetrydeck.com/privacy.

4. Your rights

You can at any time:

Access every item stored by AURA directly inside the app;
Export a JSON file with your journal, history, mood log, favourites, and custom practice names: Settings → Конфиденциальность → Поделиться моими данными;
Delete all data and reset your account locally: Settings → Конфиденциальность → Удалить аккаунт, or Settings → Выйти из аккаунта.

Because all data is local, deletion is immediate and irreversible.

If you reside in the European Economic Area, the United Kingdom, California, or another jurisdiction with similar laws, the equivalent rights of access, rectification, erasure, restriction, portability and objection are exercised through these in-app controls.

5. Data retention

We retain data only as long as it exists on your device. Deleting the app removes all locally stored data.

6. Children's privacy

AURA is not directed at children under 13 (or under the minimum age in your jurisdiction). We do not knowingly process data from children under that age. If you believe a child has used the app, please contact us so we can address it.

7. Third-party services

AURA relies on Apple's platform services:

StoreKit (subscriptions and in-app purchases),
HealthKit (health data, only with your permission),
UserNotifications (local reminders),
App Intents and Siri (voice shortcuts you create),
WidgetKit (widgets and lock-screen items you add).

Apple processes these interactions according to Apple's own Privacy Policy. AURA also uses TelemetryDeck for the anonymous analytics described in section 3.6.

8. Security

Data stored by AURA is protected by iOS's standard sandbox isolation and Data Protection. We recommend you protect your device with a passcode and Face ID or Touch ID.

9. International users

AURA is offered worldwide. Because data does not leave your device, no international data transfer occurs.

10. Changes to this Policy

We may update this Privacy Policy. Material changes will be reflected in an updated effective date and announced inside the app on next launch.

11. Contact

Questions, requests, or complaints: picirigavasile@icloud.com.